Digital marketing is the most commonly used tool nowadays to promote products and businesses. There are many reasons why this is the case, such as accessibility and ease of use, as well as reaching a wider range of people. Since almost everyone is on the web and has access to social media pages, are printed marketing materials still doing their job and is it even worth investing in them?

Consumers still trust printed ads

Not everything has gone online and, believe it or not, most consumers trust printed marketing materials more than digital ones. Even though we’re all on the web, many people still prefer a pull up banner, flyers, posters, brochures, and invitations, rather than online ads. One reason is many email marketing materials are associated with viruses, spam and malware, to name a few.

Print subscriptions still exist

Many publications have gone digital, and a lot of magazines, newspapers, and printed advertisements are now done online. Even though digital materials dominate printed ads, not too many people are willing to shell out money for online subscriptions. They find it an unnecessary expense and would instead buy a magazine or newspaper when they feel like it.

Printed materials are easy to read

Nothing beats holding an actual book. Most people still prefer to have a physical book in their hands than read a novel straight out of an ePub reader. A physical text is easier on the eyes and much more comfortable to read compared to staring at a digital screen for hours.

Websites can have a lot going on, and it’s one of the reasons why customers still prefer printed ads. The latter is easier to read and navigate, while the former is too distracting and makes it more challenging to find the vital information that they’re after.

Memory retention is more effective

It’s easier to remember something when you read it straight from a piece of paper than seeing it somewhere online. In fact, there’s a British study showing students doing better in their assessments when they use paper notes and books.

This goes the same for marketing materials. Customers can recall information better when they read something from a brochure, poster, or banner. It creates a more lasting impression and will be easier to remember. Besides, most webpages are only full of pop up ads and irrelevant information, which pushes viewers to skim through and miss the critical details they need to know.

Tangible material is better

Many consumers still prefer tangible reading materials over digital ones. A good example would be physical greeting cards, which people choose over e-cards. Nothing beats receiving a letter in the post because it feels more personal and touching.

Even though we already live in the digital age, printed materials won’t be obsolete anytime soon. So, if you’re thinking of your next marketing strategy, don’t forget that investing in brochures, banners, and printed ads will help you with your sales; there’s no doubt about it!

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Do you know that the technology in your restaurant can have an impact on the experience of your customers? You can offer better technology by offering the POS system. Do you know that the POS system is considered to be an investment? You may need to spend a lot of money on it in the beginning but it will be worth it.

The POS system that you choose will have an effect on how effective it will be when used by your customers but the real question is how updated is your POS system? You can check your current Cloverflex and see if it is up-to-date.

How will you know if your current system is still updated? These are just some of the things to think about:

• Check if the procedures that you used to do with your Merchant Account Solutions Clover POS System is still working properly. There may be some procedures that used to work fast in the past but right now, there are taking some time before they are done properly.
• Are you having trouble training your employees regarding the POS system that you are using because all the things that they have to do are complicated?
• Do you notice that your customers are taking some time before they can pay their meals because your POS system is not working the way that it should?
• Are there certain payments that are being rejected by the POS system even if they should be approved?
• There may be some difficulty that you will encounter when you try to customize the orders of your customers.

If you are having the above-mentioned issues with the POS system, this may be a sign that you have to look for a new system soon. Now is also the time that you can start updating the merchant account that you use and so much more.

Once you have updated your POS system, you will definitely see the difference. It will be easier for you to receive payments from your customers. You can also offer more payment methods that will make it easier for your customers to pay their bill properly.

Employee monitoring has become an essential part of data protection. In fact it is the best way to comply with the stringent requirements of new regulations such as the EU’s General Data Protection Regulation (GDPR) and California’s Consumer Privacy Act.

However the use of employee monitoring software is often accompanied by privacy concerns of its own – on the part of employees.

If you want to implement employee monitoring without violating the privacy of your employees, there are 5 proven ways to go about it:

• Establish a clear policy

The key to ensuring that you don’t violate the privacy of your employees is to be transparent – and that starts with establishing a clear policy. All your employees should know what data is collected, what is done with it, and how it is stored.

It is important to explain the policy to employees and emphasize why the data is being collected. For example if WorkExaminer is used to track internet usage and file transfers a reason should be provided – such as in order to ensure sensitive data isn’t transmitted over the internet.

• Avoid collecting unnecessary personal information

Modern employee monitoring software such as WorkExaminer is often customizable, and can be set up to collect exactly what data you require. To ensure you protect your employees’ privacy, you should avoid collecting any unnecessary personal information.

In short WorkExaminer should be used only to collect the data that you need for data protection – no more, and no less.

• Anonymize users when it is possible

According to Recital 26 of the GDPR, it is not applicable to anonymous data. That can be useful when protecting the privacy of your own employees and by anonymizing the users you can evaluate trends without compromising on privacy.

• Delete data if there is no long term need for it

It is possible to use WorkExaminer to track and record a wide range of data and metrics, including internet usage, application activity, and even email and chat logs. However unless there is a long term need for the data, it should be deleted.

At times you may want to store some data for forensic purposes or to facilitate analysis. Aside from that however, you should delete data to reduce the risk of privacy issues and lessen the amount of data you have to store.

• Plan accountability to certification standards

Compliance to the GDPR or other similar regulations invokes a certification apparatus that will require you to be accountable to its standards. It is important that you plan for that and are transparent in its implementation.

Since the primary purpose of employee monitoring software is to perpetuate data security, the use of WorkExaminer should be customized so that it does not violate the privacy of employees. Its features will enable you to do that, and track all employee activity based on your specifications.

By using the strategies outlined above you can ensure that those specifications do not cause your employees to feel that their privacy is affected – and assure them that the monitoring is there to protect them too.

Video is one of the most powerful methods you can use to reach your client base, which explains why explainer videos are so popular these days. Explainer videos allow you to grab your audience’s attention quick and present your products or services in a clear and concise way. However, you have to put some thought into your explainer videos if you want them to get the results you need and convert your visitors into paying customers. Here are a few tips from Louis Hernandez Jr that will allow you to get the most out of your explainer videos.

Know Your Audience

The first thing you should do is make sure that you understand your audience. You simply won’t be able to communicate with your audience properly if you don’t know exactly who you’re talking to. That’s why it’s essential that you create a clear buyer persona and make a video specifically for your core audience. That means considering demographic aspects like education level, location, age, style, look and occupation, and psychological aspects such as hobbies, values, interests and problems among other things.

Avoid Common Mistakes when Formulating Your Script

The script is where many people go wrong with their explainer videos. You should view the script as the foundation for your explainer, the glue that keeps it all together. In most cases, the video production company you choose to go for will give you a creative brief for you to fill out. They might ask questions such as, ‘what target audience are you trying to reach?’, ‘describe your product in as little sentences as possible’ and ‘what problem are you trying to solve with your product?’ These questions will allow you to formulate a script that will have the most impact and focus on the most important points about your business.

Watch the Length

When it comes to video explainers, or any type of video content in general, there is generally a sweet spot as far as length goes in order to not lose your audience while still conveying your message properly. While you may have lots to say in your explainer video, less is often more and you should be focusing on hooking your audience instead of going too in-depth. So, you should not only focus on the length, but how much you say within these minutes.

As a rule, most people in the industry will advise against going anywhere over 150 words per minute. And several pieces of research show that the attention span for most viewers is about 60 seconds when it comes to video content. However, between 1 to 2 minutes is usually the mark most will aim for with their explainer videos, which will allow them to capture and keep their audience’s attention while getting their message across.

If you want to keep things as short and sweet as possible, you have to simplify things as much as you can. The first part should be focusing on your customers’ problem and the second part should be to present your product as the solution to the problem. You should then spend a few seconds to explain how the product or service works and follow with a clear call to action.

Focus on the Benefits First and Foremost, not Features

Don’t try to get over analytical here by trying to mention your product’s every single feature. You have a short period of time to create an emotional connection with your reader, and just listing features won’t do it. Focus on what kind of benefits they’ll be able to get from your products instead.

The Ernst and Young Entrepreneur of the Year Award Recognizes entrepreneurial excellence in the healthcare technology category. In Westborough, Massachusetts on June 17, 2009 eClinicalWorks disclosed that CEO and co-founder Girish Navani received the Ernst & Young Entrepreneur of the Year Award in the healthcare technology category for New England.

According to Ernst & Young LLP, the award aims to reward highly acclaimed entrepreneurs who have been creating and directing progressive and fast-growing businesses. Navani was chosen by a panel of judges for his work in the world of healthcare IT. The prestigious award was presented at a gala event at the Marriott Newton Hotel on June 16th that year.

In his acceptance speech, Girish Kumar Navani acknowledged that he was extremely honored to receive the award. He then proceeded to thank the employees for their commitment and the customers for their trust and loyalty. He attributed receiving the reward to all their efforts, and not just his own forthcomings.

The Ernst & Young Entrepreneur of the Year Award was celebrating their 23rd anniversary in 2009. The aim of the program is to acknowledge entrepreneurs who have demonstrated excellence in aspects such as innovation, financial excellence, and deep engagement to their businesses and communities.

Girish Kumar Navani clearly exemplified all of these things at that time and still continues to do so today, one full decade later. He remains a leading innovator in the world of healthcare technology and his company has made some major leaps – and taken some major risks – within the industry.

Kristin Keating, Ernst & Young LLP Entrepreneur of the Year Program Co-Chair for New England, expressed so much pride on the part of Ernst and Young to award the accomplishments of Girish Navani. She could not have been happier to award this man with the title of New England Entrepreneur of the Year and still feels prideful to this day.

She added that the winners of the Entrepreneur of the Year recipients are among those who build leading businesses and significantly add to the vitality of the region’s economy. It is through their successes that allow the each area to grow stronger within the field of healthcare technology.

As a New England award winner that year, Navani also qualified for inclusion in the Ernst & Young LLP Entrepreneur of the Year 2009 National Program. Award winners in the varied national classes, together with the national Ernst & Young Entrepreneur of the Year recognized winner, were announced at the annual awards gala in Palm Springs, California on November 14, 2009.

The awards are the peak event of the Ernst & Young Strategic Growth Forum, the nation’s most prestigious gathering of fast -growth, market-leading companies. The fact that Navani was awarded this, even ten years ago, speaks to his enormous value in the healthcare IT industry. He continues to evolve with the constantly changing trends of technology and is able to implement these trends within eClinicalWorks.