Many investors have started considering alternative investments. There is a lot of uncertainty in the markets and with cash. Inflation has been hitting very hard, and markets have had a downturn.

This means commodities, cryptocurrency, and NFTs are in, and they are probably here to stay. So, if you’re thinking about investing in NFTs, what should you know? We talked with Click Clone Cash, a source for everything NFT-related, whether it be news, markets, or tips, and asked them what most new investors get wrong about NFTs.

Click Clone Cash was more than happy to do an interview with us, and we are here to share that interview with you.

What would you say is the most common misconception about NFTs, whether from investors or the general public?

At Click Clone Clash, we’ve seen a lot of people believe that NFTs are only Gifs and images, and they believe they can screenshot the NFT and eliminate all of its value. You can print it off.

Baseball cards on your computer; this doesn’t give the printer paper the value of a baseball card, though, right? There’s a lot of ignorance regarding NFTs, and I think investors should go out of their way to research exactly what the technology is before they invest their money in them.

How about for investors specifically. When purchasing NFTs, what kinds of mistakes do you see?

We see a lot of investors, whether they be NFT investors or crypto investors, purchasing whatever the flavor of the month is, with no thought whatsoever. Sometimes the hype will turn out to be right, but it’s exactly that – hype, more often than not.

You need to learn to do your due diligence and really think about your purchases. Especially as a new investor; otherwise, those first few bad investments will leave a bad taste in your mouth.

Other than buying because of hype, what do the NFT experts at Click Clone Cash consider as bad purchases?

Sure, if you’re investing, you don’t want to buy things just because you like them, right? You want to buy something other people will like in a few months to a few years down the line.

There are a few ways to determine this, but the point is you shouldn’t just go out and buy every single NFT with beautiful art.

We’ve seen many new investors that will just buy into every cool project on the market, and in a few months, their collection will be practically worthless.

Can you explain some of the things you look at when deciding whether to buy into a project or not?

Sure, the artist is the first thing the NFT experts at Click Clone Cash look at. We want to know about the artist, their background, why they make art, things like that.

We’ve talked about this topic more in our Interview with Anton at Hawaii Weekly. Real artists are worth more. This should be considered by collectors when it comes to NFT investing.

We also look at the purpose of the project. If someone is just making art and minting it for the sake of making money off of NFTs, we are probably not going to buy it because no one else is going to want it in 5 years.

If the artist seems to have the potential to get huge, or the project has a distinct purpose that we deem worthy, then we’ll buy into it.

Do you think a lot of investors get into NFT collecting for the wrong reasons?

No, we wouldn’t say that; after all, investing is about making money and protecting our capital against inflation and global events. Many investors think NFT investing is a lot easier than it is.

They don’t practice due diligence and believe every NFT will be worth thousands immediately. It’s best to check all the NFT Marketplace and monitor the movements of big NFT influencers.

 

Whether this is your first time getting into property investment or you’re a veteran in the business, the ability to sniff out great opportunities is an essential skill to have. You need to be able to recognize hidden gems before others do, for example, finding a development project in an area that’ll soon be undergoing improvements.

As lucrative as property development is, it’ll only be worth it if you can find projects with the capacity to bring in more money than you’ll be paying for it. That’s why we had a chat with real estate veteran Ryan Hoggan, and this was how it went.

Ryan, can you explain briefly what land development is?

This is the process of buying land, investing in it, and embarking on a project to make it into a desirable property for rentals and sales.

Do land developers make a lot of money?

Yes, they do. But the money they make depends on the amount of work they’ve put into the project, the land’s potential, and how well they’re able to market it to potential buyers. Some land developers also double as property managers, which is another source of income. I know quite a number of them myself.

The problem with being a land developer is that you need a large sum in capital to get started, or you must be one hell of a marketer to convince people to invest in your project. If you already have that in the bag, then congratulations, you’ll be very rich.

How do land developers make money?

The shortest answer is from developing properties, but the more straightforward answer is through other people’s money. Most land developers have the skill to find lucrative opportunities, but they usually don’t have the funds to develop those opportunities.

This is where investors come in. They provide the developers with enough capital to develop the project for a return in dividend and a fixed return in subsequent profit.

The developer for initiating the project also gets some percentage of the profit when the project is completed. In short, this is a win-win situation for both investors and developers.

Is it possible to become a land developer like “The Ryan Hoggan” without experience and money?

Frankly, it’s very unlikely. If you want to become a land developer, it’ll be best to get a start in something related to the field that’ll give you exposure first. You’ll find my interview with John at WunWun very useful if you’d like to start investing in real estate but don’t know how.

The truth is that a lot of things go on behind those lucrative projects you see on the internet. Project managers, financial analysts, and lawyers are busy doing the heavy lifting of what needs to be calculated and the documents that need to be available.

If you take any of these roles with a commercial developer, you should be able to learn the ropes well. Being a paid intern is also a great option.

So, how can anyone spot a great land development deal?

As a developer, there are many ways where you can get a lucrative development deal. For example, there are a lot of industrial lands scattered all around the country that not many people are taking advantage of. Buying and developing these kinds of properties can be a lucrative venture.

Small towns and municipalities are always in need of developers for their projects with the promise of free land; this can be a gem in disguise. The truth is there’s opportunity everywhere and the only tested, and trusted technique is to find a land that costs less to develop but will bring in more.

Also Read:

The Ultimate Guide on How to Get Started in Real Estate Development: https://gowercrowd.com/real-estate-syndication/development-process

 

As the popularity of decentralized finance (DeFi) grows, an increasing number of people are asking what benefits it offers. DeFi allows users to create and use financial products without relying on traditional institutions. Additionally, DeFi’s distributed nature makes it more secure than conventional finance products. Earnity is a cryptocurrency platform created by Dan Schatt and Domenic Carosa. It offers a user-friendly way for people looking to trade cryptocurrency.

Programmability

Smart contracts, which are highly customizable, automate execution and allow the development of new financial products and virtual assets.

Immutability

Data synchronization across a blockchain’s decentralized architecture is tamper-proof, which improves security and audibility.

Interoperability

DeFi protocols and apps interact and support one another, thanks to Ethereum’s composable software architecture. Developers and product teams may build on top of established protocols, create interfaces, and connect third-party apps with DeFi.

Transparency

Every operation on the public Blockchain network is publicized to and confirmed by other individuals on the system. Ethereum addresses contain pseudo-anonymous encrypted keys. This degree of transaction data openness enables extensive data analysis and assures that network activities are visible to all users. Ethereum is created with open source code that anybody can see, audit, and improve.

Permissionless

Unlike conventional finance, DeFi is characterized by its open, permissionless access. Anyone with a virtual wallet and an Internet service may use DeFi applications built on Ethereum, regardless of their location or the amount of money they have.

Self-Custody

DeFi market players preserve their resources and control their personal information by interacting with permissionless financial tools and protocols utilizing Web3 wallets. One such crypto space is Earnity, a communal crypto platform and a marketplace presented by c-founders Dan Schatt and Domenic Carosa. Earnity consumers can anticipate a safe and simple interface for purchasing, trading, and storing crypto and DeFi assets. They provide accessibility to the world of decentralized finance through the Earnity platform.

 

 

There are many recruiting agencies, but not all of them are created equal. With the current unemployment rate in the U.S. standing at 13.3%, it’s important to work with the best recruiters if you’re looking for the best results.

Unfortunately, many job seekers don’t know how to find reputable recruiters to work with. But how do you know which ones are worth your time? Here are some tips that will help you out:

Do Your Research

The best way to figure out if a recruiter is worth your time is to do some research. Check online review sites like Yelp or Google Reviews to see what other people have said about the agency.

You can also look for articles or blog posts written by current or former clients of the agency. This will give you a good idea of how the recruiter works and whether they can find quality jobs for their candidates.

Get Referrals From Friends and Family

The greatest way to find the best headhunters is to ask your friends and family for recommendations. But if you don’t have any friends or family members who have worked with recruiters in the past, reach out to your social networks for referrals.

Twitter, LinkedIn, and Facebook are all great places to start. Ask your friends and followers if they know any good recruiters in your area. You can also try searching for relevant groups on LinkedIn or Facebook and asking for recommendations there.

Check Out the Recruiter’s Website

Once you have a list of potential recruiters, take some time to check out their websites. A good recruitment agency will have a professional-looking website that is easy to navigate.

The website should also have information about the jobs they specialize in and the industries they work with. If you can’t find this information easily, it’s best to move on to your next option.

Get in Touch With the Recruiter

After you’ve done your research and narrowed down your list of potential recruiters, it’s time to get in touch with them. The best way to do this is to give them a call or send an email.

When you get in touch, be sure to ask about their experience placing candidates in jobs like the one you’re interested in. You should also ask about their success rate and what they think sets them apart from other agencies.

Always Respond to the Recruiter

It’s important to respond to the recruiter even if you’re not interested in the job they’re calling or emailing you about. If you don’t, they may not reach out to you again in the future.

Thank them for their time and let them know that you’re not interested in the current opportunity. You can also ask to be added to their mailing list so that you can stay up-to-date on new job openings.

Work With the Best Recruiters Today

The recruitment industry can be tricky to penetrate. But by following the above tips, you can ensure that you’re working with the best recruiters who will help you find your dream job. With a little effort, you can land the job of your dreams in no time.

For more informative tips, ensure you check out other posts on our site.

Businesses that render services in the renewable energy industry surely will have a lot to contend with in today’s market. This is due to the fast pace at which the renewable energy market is growing. And this only means that companies that serve the industry will surely need to recruit team members to make it easy to compete in the market.

Growing your renewable energy business will rely on your ability to provide competitive services in the industry. And if it happens that you need help with getting your business off the ground, below are some of how a renewable energy recruiting service can help you grow.

Why you Should Work with a Recruiter for Renewable Energy Recruiting

You will surely need help if you want to find the right hands to help you in delivering quality business services in whatever industry you may be in. And when it comes to the renewable energy sector, below are some of the ways a recruitment agency can be of benefit to you.

Hire the Right Hands

No matter the position you are looking to fill, a recruitment service can help you with finding the right individual. They are especially skilled at finding the right persons with the ideal qualification and experience you need in your firm. Whether you are just starting and looking to build your team or you need to replace a team member, you can be sure that they will be able to help you in your search.

Knowledge in the Recruitment Industry

When you find a reputable recruitment agency, you can be sure they will be knowledgeable when it comes to the best strategies for recruiting the right way. They will conduct the right hiring process which includes examining their database of potential employees to find just the right professional who will be ideal for the position.

Large Pool of Applicants

You won’t have to worry about going about carrying out interviews or examining credentials as all that will be done for you when you check with a professional recruiter. They will provide you with a large pool of applicants and work closely with you to ensure that you find just the right individual with the skills and experience that will be important to your business growth. This page has more on finding the right applicant when looking to hire.

Save Time with Recruitment

There is also the benefit of saving time and money when you work with a recruiter when in need of members to join your team. The ease of providing you with just the right person for the position makes it a cheaper way to hire. You won’t have to spend money on advertisement in local news media and only need to partner with the company and they will get to work on your behalf ensuring that you get the best service.

How to Find Recruiters for the Renewable Energy Industry?

You can be sure that there are many recruitment agencies out there that are in the business of providing firms like yours with the right individuals to fill up open slots. But when it comes to finding the right firm to work with, you want to go with one that has experience in serving clients in your industry. This means that if you want to find a recruiter for your renewable energy business, you want to find those that are specific to serving the renewable energy industry.

Search Online

If you are unsure about how to go about your search for a recruiter, you can always trust the internet to always come to your help. You will need to make sure that you are searching for one that provides services for your industry. You want to check through the company’s website to find out about their details such as how long they have been in the business and reviews from other firms they have worked with in the past.

Consider Experience

You want to look for a recruitment agency that is experienced in meeting the needs of their clients. You should check the website to find out all the important details such as the industries they serve and their past successes with other business owners.

Discuss the Necessary Details

When you have found a service provider you will like to work with, the next step will be discussing with them the details of their services. This includes how much it will cost you to partner with them and how soon you can expect them to deliver. You can check this link https://recruitingdaily.com/save-time-money-hiring-right-employees-team/ for more on saving time and money with recruitment.

Final Note

When it comes to finding the right individual to fill an open slot in your firm, you can trust a recruitment agency to always come to the rescue. You should work with one that specializes in serving the renewable energy sector if you are looking for recruiters for your renewable energy firm.

 

Are you looking to start a logging business? Starting a business is exciting but also nerve-wracking. To calm those nerves, you are going to need some plans.

Right from the start, proper business management can make or break any business, including a logging company!

Are you ready to get started? Keep reading for some quick tips on creating a logging business!

Make a Business Plan

Before you start a company, you first need to make a business plan. As you are building a business plan, you can research prices, costs, competitors, and demand.

This will allow you to determine how to scale your business, what your daily logging operations will look like, and additionally, receive the necessary funding.

Acquire the Right Logging Equipment

You can’t start a business without the proper equipment. It is likely your most significant expense, but a great product will last you a long time.

When shopping around for equipment, make a list and see what fits in your budget. If you cannot afford some of the bigger tools, you can always rent the necessary items until you make some money.

You’ll need equipment like:

• Sawmill
• Log splitter
• Chainsaw
• Maintenance tools
• Axes

You will also need a way to transport your new logs. Again, you don’t have to buy a truck just yet. You can hire a third party to make the deliveries for you.

Find a Woodlot and Other Business

Now the real work begins. Once you have your equipment set up, you will need to find clients. You can do this by advertising and taking down trees on residential properties. Unfortunately, most homeowners do not have the proper expertise and tools to take down a large tree.

However, if you have the funds, the best way to find suitable trees is to buy a woodlot. While this is not a feasible option for most, there are ways around it.

For example, you can rent a woodlot from a landowner. You can browse around the web for opportunities in your area.

You can also offer your services as a forest manager. Sometimes nature needs a helping hand to thrive, and if you offer your business as someone who can cut down diseased and dead wood, you will go a long way. Especially widowmakers can pose a threat to both humans and trees.

Dead and diseased wood is not great for resale, unfortunately. But there are plenty of other reasons why a forest needs maintenance. For example, large trees need space to grow, and if there is too much competition, the tree will not thrive.

Start a Logging Business Today

As you can see, there are plenty of opportunities for a logging business. Even if you don’t want to enter the full-scale logging industry, you can make good money helping the ecosystem, landowners, and surrounding trees.

Are you looking for more business tips? Keep browsing our blog!

Oil-water separators are widely used across many industries and these devices are designed to skim any form of oil from the surface of liquids and contain the toxic material into special tanks so it can be safely removed.

Here is some information on the various types of oil-water separators.

1. Above grade oil-water separators – Made from high quality stainless steel, these separators are designed to meet the federal government requirements regarding waste discharge management. If you are in need of cost-effective oil water separators from a Florida based company, a quick Google search will take you to their website and they are happy to advise on any aspect of oil-water separation. This equipment can remove hydrocarbons down to 20 microns size and they have variable flow limits, depending on your needs.
2. Flush with grade oil-water separators – This utilises gravity to feed the effluent into the separator and they feature a high efficiency coalescer (HEC) that is removable. The solids flushing removes oil down to 20 microns and the devices are easy to maintain. Gravity fed systems require less energy and if this is possible, it is the most cost-effective way to carry out the separation. Click here for a few real estate marketing tips, in case you decide to change direction.
3. Below grade oil-water separators – This is used when underground is the only option and meets all US government requirements, removing hydrocarbons down to 20 microns. If you are unsure what type of separator you need, the supplier is always happy to advise you and they have a wealth of experience in effluent discharge and treatment. It is important to keep costs down to a minimum and using the right oil-water separation system will save you money in the long term.

Performance

The separators accommodate flow rates up to 4,200 gpm, removing both settleable solids and free-floating oil down to a size of 20 microns, producing effluent down to 10 ppm. When looking at acquiring oil-water separation, you need to turn to the specialist, who has all the solutions with cost-effective and high-performance separation. They handle installation and maintenance, while systems can be designed for specific situations, making sure that you are in compliance with the EPA.

Demo & rental

If you would like to see an oil-water separator in action, the supplier can arrange this and if you have a temporary need for oil-water separation, there are rental options. Search online for ‘oil-water separators near me’ and that will bring up a list of specialist firms that only deal with oil-water separation. They have seen it all and take each new project as a challenge and with the best advice, your discharge rate will not be affected.

The Environmental Protection Agency sets out very stringent limits for effluent discharge and in order to be sure of compliance, you need to have the right equipment in place to separate oil and solids.

 

Real estate as an industry holds untapped potential for growth as a business. However, it is a saturated market with severe competition and requires outstanding marketing strategies to grow, survive, and emerge successfully. It is not easy for new players to merge in the market and float along with big fish existing in real estate. According to Forbes, 94% of millennials and a staggering 84% of baby boomers searched online properties and homes. It indicates the urgency to create an online presence for real estate businesses to engage with customers, get leads, and make sales.

When integrated with strategic digital marketing approaches, successful housing marketing helps real estate agents get buyers and visibility from the target audience. As a real estate company or agent in today’s internet generation, here are 10 tips to give a boost to real estate marketing.

1. Build a Website

Websites increase the credibility of a real estate business, and a responsive, user-friendly website builds a strong online presence. It is easy for clients or prospective customers to find a real estate company or agent online with the help of a website. Real estate marketers can incorporate property listing, contact information, and necessary details as a strong marketing strategy. With the increased reliance on online search, a real estate company without a website is less likely to be contacted, limiting its target audience engagement.

2. Video Marketing

The use of video marketing for the real estate industry is a powerful marketing tool for creating a higher sales funnel. It is easy and convenient to create compelling videos using the real estate video editor to increase traffic. People are more inclined to contact an agent who has listed properties with videos than static images. Here are some versatile video marketing strategies to help real estate companies make a mark:

• Invest in guided tours with the help of AR or VR tech to provide an accurate property visually. This increases the chance of a lead conversion.
• Customer review or testimonial video is a great marketing strategy for the real estate industry.
• Pre-listing and information videos like tips and tricks on finding a suitable property, buying, selling, or mortgage-related information garner higher traffic and views.

3. Hire a Professional Photographer/Videographer

There is no doubt that high-quality photos and videos in the property listing attract more customers and create a good impression. Hire a professional to take good pictures or shoot videos and add them to the listings. With the online search for homes or commercial space, most customers rely on what they see online. Attractive images and videos help in driving customers and creating a sales funnel. Online real estate video editors make it easy to edit and customize videos.

4. Promote on Social Media

Social media has billions of users across the globe. Make sure to use the power of social media by sharing the listings of the property on a platform like Instagram and Facebook. Create a business page, share information about properties and their amenities or neighborhood, and grab customers’ attention.

5. Send Newsletter and Focus on Email Marketing

Email marketing may look a little over the top, but it is still one of the best and popular ways to reach our target audience. The first step towards email marketing is creating a strong subscription list. Add a lead magnetic like downloadable e-book or subscription form to capture email leads. From time to time, send informative and interesting newsletters related to the real estate industry to drive the customers’ attention.

6. Use SEO focused content

SEO (search engine optimization) is the basic formula for driving traffic to websites and social media. Include a blog section on the website and facilitate content management through SEO-optimized articles and blogs to drive organic traffic to the website. If you are putting out video content on social media or YouTube, make sure to include SEO-optimized descriptions to catch the target audience’s attention. SEO helps increase the ranking for a website or content on search engines.

7. Invest in Paid Advertising

PPC (pay-per-click) is the most effective paid advertising strategy that guarantees high ROIs (return on investment). Make use of video marketing strategy by putting video ads created and edited with the help of a real estate video editor to get more clicks. The paid advertisements can be placed on either social media or search engines to drive more traffic from the target audience. It is an affordable way of advertising as you only pay when a prospective customer clicks on the ads, redirecting to the link.

8. Virtual Staging

Staging a property helps the clients visualize how a place will look when furnished. Instead of spending money on actual staging, try virtual staging with the help of software to customize the décor per the client’s requirement. The process helps create layouts, use various types of furniture or amenities, and personalize a space to help potential buyers connect with it better.

9. Partner with Local Businesses and Influencers

A win-win situation for both businesses as it helps in increasing referrals. Partner with local businesses like home décor stores, furniture stores, or interior decorators to earn referrals. Create a shared advertising campaign with local businesses to increase visibility. You can also collaborate with social media or YouTube influencers to promote the real estate business through paid campaigns.

10. Host an Online Event or Webinar

Many people want to invest in real estate but are clueless about mortgages and other requirements. A valuable marketing strategy is to host an online event or webinar to discuss the industry and practical information. Invite some industry experts and send email invites to subscribers and make sure to deliver an informative, helpful session.

Conclusion

Real estate is undoubtedly one of the most competitive markets. It has vast opportunities and money, but cut-throat competition makes it difficult for most businesses to survive. Advanced marketing strategies like video and digital marketing help improve a brand’s credibility and visibility and generate more leads and sales.

 

 

You have probably heard about both software developers and software development engineers. What’s the difference between the two, and what does a software engineer do? Well, in short, a developer can do the job alone, but when it comes to a large company like Sibedge, it takes software development engineers to keep big projects going.

Software Engineer’s Job

What’s an engineer in general? It’s the person who knows how to make things work. It can be a mechanism, a circuit, a communication system, or even an ecosystem. When it comes to software, the engineer’s job is the same: creating things that get the job done.

So, an engineer sees the app in development as something that will function the way it’s supposed to. It exists on customers’ devices. It does its job (shows weather, edits pictures, predicts the future, and so on). It receives new versions that need to be compatible with most devices in the near future. It may be buggy, so a customer that experiences this should be able to contact the support. If it’s paid, it needs payment system integration. If it’s ad-supported, ads should be integrated as well. Maybe even both at the same time.

Software Engineer vs Developer: What’s the Difference?

In short, the difference is in the approach. While a developer creates code responsible for certain operations, a software engineer looks at the system through a prism of engineering principles. What does it mean practically?

Well, the engineer’s job is to make a system that works. An engineer contacts the stakeholders, helps them shape their requirements and then thinks about how to implement them so the system would work. Then an engineer contacts their team and (alone or backed by the manager) assigns tasks to the members.

A developer, at the same time, is one of those who get contacted. The developer knows how to code. They don’t need to contact anyone since the task is assigned: a coder may work alone or in a small group of colleagues. When a piece is ready, a developer just submits it to the repository and waits for the testers’ response.

The Expertise of a Software Engineer

It takes a lot of experience to become a successful software engineer. One needs an array of skills, including these:

• creating and maintaining IT infrastructures;
• automating processes like coding and testing;
• forming and reading specifications;
• planning and building deployment pipelines.

An engineer also needs advanced soft skills. An integral part of a software engineer’s job is about communicating with humans. It includes contacting customers, assigning tasks to team members, supervising development and testing, discussing plans and actions on any part of the project, and representing the results.

A software engineer needs some experience as a developer. So, if you start as a developer and successfully continue, one day you’ll have a choice: either to advance to software engineer, or to become a better developer. Sounds like Pokémon evolution, right? Well. With a little ambition and some skill, you may one day develop something sounding just as familiar to millions.

 

Being a realtor can mean being able to make a lot of money on real estate transactions. However, you need to do two things. First, you need to market yourself so people know who you are and what you do. Second, you need to convince people that are you good at what you do so they hire you.

There are a variety of ways to market yourself as an expert realtor. The smart move is exploring as many of them as you can so you reach out to the most people possible. Having said that, the absolute best move is portraying yourself as an expert in your local real estate market.

Start With Your Sphere of Influence

If you’re not sure how to market yourself as a realtor in the beginning, then start with who you already know. This is known as your sphere of influence in real estate. There are two groups of people to look into:

1. Personal Relationships: Friends and family that want to support your career might be willing to use you as their own personal realtor. If not, they might know someone looking for a realtor that they can recommend you to. The benefit for them is getting someone they know and trust, and you get a transaction or two under your belt.
2. Professional Colleagues: Realtors that have been in the game for a while already might be looking to burnish their credentials by mentoring other professionals, such as yourself. Also, you might join a realtor group or firm that has clients and listings they can provide you.

Market Yourself Consistently

You never know when you’re going to land your next listing. That’s why you shouldn’t restrict yourself to just marketing yourself when you don’t have any listings. Your marketing efforts should include regular activities all year long, including:

• SEO: Search engine optimization means having a professional website and then taking steps to make sure it ranks high when locals look online for a realtor. Even if late spring and early summer are the high point for real estate transactions in most markets, people looking to buy or sell will be looking for realtors and information every month of the year.
• Direct Mail: Postcards are usually the best bet here. Since they don’t have to be opened, your image and message has a moment of visual attention to make an impact statement.
• Networking Events: Whether it’s networking events trying to connect potential clients with realtors or just meetings between industry professionals, the more people you know, the more leads you can get.
• Hosting Workshops: Consider hosting a quarterly workshop on weekends or evenings where you cover the process of home buying and selling. Offer free attendance and maybe even a freebie for those who attend. Whether you do it in-person, online, or both, you’ll have a chance to display your expertise and make connections with others.

Leverage Both Free and Paid Marketing

How much you’re willing to put into your marketing budget may vary based on how well you’re doing. It’s actually a tough call sometimes, because you might have more money for marketing when you have more transactions, even though this is when you feel like you might need less marketing.

Leveraging both free and paid marketing opportunities at all times means you can move the needle on way or the other based on your circumstances at the time.

Examples of Free Marketing Options

Do enough deals, and hopefully word-of-mouth advertising will spread from your satisfied clients to others who decide to use you as well. Until then, utilize the digital world to get the word out on your own:

• Social Media: Facebook and Instagram are two prominent places to make sure you are featured, but consider LinkedIn and Twitter as well.
• YouTube: If you decide to do those workshops mentioned earlier, record the content and host it on this platform. Regular updates and podcasts go a long way towards building professional credibility.
• Google My Business: Make sure you capture your listing and fill it out before anyone else does.
• Email Newsletter: Getting people to subscribe to a newsletter is a lot easier than signing them as a client. However, if you earn their trust over time, then you can increase your odds with each prospect.

Examples of Paid Marketing

Paying for your marketing has the downside of costing money but the upside of higher potential for results:

• Google Ads: These are good to run when your SEO efforts haven’t had time to pay off yet. These appear above the organic search results. Also, you can run a PPC campaign when you need to drum up business and then turn it off when you’re doing okay.
• Joining Professional Organizations: Membership in professional organizations helps you convince locals that you are a member of the community and not someone new to the area. Local knowledge is something people love to see in realtors, so look into your local Chamber of Commerce, realtor associations, and the like.
• Social Media Ads: These should include video and photo content. They will help you reach out to social media users who aren’t following you already.

Two Bonus Ideas

If you really want to know how to market yourself as a realtor, then borrow or steal these ideas from successful professionals already making it big in your field:

1. Host Open Houses: Whenever you have one client trying to sell a home, host open houses for people to look around the property. Your top priority is always selling that home, but you’ll also have a chance to connect with potential buyers who need a realtor of their own.
2. Target Apartment Complexes: Whether it’s your workshops or direct mail, anytime you target a place with lots of renters, you’re targeting a group that has lots of people dreaming of owning a home some day.

Key Takeaways

It’s not enough to just be an expert realtor. You have to convince others that you’re an industry authority. Never stop marketing, and use both paid and free advertising for a balanced approach.